Description:

Say goodbye to unwanted yellow tones and maintain beautifully cool, fresh-looking hair with Schwarzkopf LIVE Purple Shampoo 200ml, a colour-correcting purple toning shampoo specially formulated for blonde, bleached, grey and white hair.

Enriched with violet pigments, this yellow-neutralising shampoo helps counteract unwanted warm, brassy undertones, leaving blonde and silver hair looking cooler, brighter and more refreshed.

The silicone-free formula gently cleanses while helping strengthen the hair structure, making it an ideal addition to your regular blonde hair-care routine.

Schwarzkopf LIVE Purple Shampoo uses colour-correcting purple pigments to balance unwanted yellow tones. As purple sits opposite yellow on the colour wheel, the formula helps neutralise brassiness and maintain a cooler-looking blonde, silver or grey finish.

Formulated with Panthenol, Niacinamide, Glycerin and Blackcurrant Fruit Extract, this toning shampoo combines colour maintenance with conditioning ingredients to help keep hair feeling manageable and refreshed.

Ideal for bleached blonde hair, highlighted hair, natural blonde hair, grey hair and white hair, it is particularly useful between salon appointments to help maintain your preferred cool-toned appearance.

Whether you're refreshing blonde highlights, maintaining silver hair or reducing yellow tones after bleaching, Schwarzkopf LIVE Purple Shampoo helps keep your hair looking vibrant, cool-toned and beautifully maintained.

Neutralise Yellow Tones. Reduce Brassiness. Maintain Cool Blonde & Silver Hair.

Key Features:

• Purple toning shampoo for blonde, bleached and grey hair
• Helps neutralise unwanted yellow undertones
• Reduces the appearance of brassiness
• Helps maintain cooler-looking blonde and silver tones
• Formulated with violet colour-correcting pigments
• Suitable for blonde, grey and white hair
• Ideal for bleached and highlighted hair
• Helps maintain blonde hair colour between salon appointments
• Gently cleanses the hair and scalp
• Helps strengthen the hair structure
• Silicone-free formula
• Contains Panthenol (Pro-Vitamin B5)
• Enriched with Niacinamide (Vitamin B3)
• Contains moisturising Glycerin
• Formulated with Blackcurrant Fruit Extract
• Helps refresh dull-looking blonde hair
• Supports a cooler, brighter-looking finish
• Easy-to-use shampoo formula
• Suitable for regular use depending on desired toning results
• 200ml
• Made in Slovakia

Key Ingredients & Benefits:

Violet Pigments (Acid Violet 43) – provide the colour-correcting action that helps neutralise unwanted yellow undertones and reduce visible brassiness in blonde, bleached, grey and white hair.

Panthenol (Pro-Vitamin B5) – helps condition the hair, improve softness and support moisture retention for smoother, more manageable strands.

Niacinamide (Vitamin B3) – included in the conditioning formula to support overall hair care.

Glycerin – helps attract and retain moisture, supporting hair softness and manageability.

Blackcurrant Fruit Extract (Ribes Nigrum) – a botanical ingredient included in the hair-care formula.

Polyquaternium-10 – helps condition hair, improve combability and reduce the rough feeling associated with tangling.

How to Use:

1. Wet hair thoroughly with warm water.
2. Apply a suitable amount of Schwarzkopf LIVE Purple Shampoo to your hair.
3. Massage gently into the hair and scalp to create a lather.
4. Distribute evenly, paying particular attention to areas showing unwanted yellow tones.
5. Leave the shampoo on for 3–5 minutes, depending on the desired neutralising effect.
6. Rinse thoroughly with clean water.
7. Wash your hands after application.
8. Follow with a suitable conditioner to help maintain softness and moisture.
9. Use regularly according to your desired level of colour neutralisation.

Hair Care Tip: For maintaining blonde, silver or grey hair, use the purple shampoo when unwanted yellow tones begin to appear. Alternate with your regular shampoo as needed to maintain your preferred colour balance.

Ingredients:

Aqua (Water, Eau), Sodium Laureth Sulfate, Disodium Cocoamphodiacetate, Sodium Chloride, Laureth-2, Citric Acid, Sodium Benzoate, PEG-7 Glyceryl Cocoate, Parfum (Fragrance), Glycol Distearate, Polyquaternium-10, Glycerin, Laureth-4, Panthenol, Niacinamide, Acid Violet 43, Cocamidopropyl Betaine, Sodium Hydroxide, Propylene Glycol, Ribes Nigrum (Black Currant) Fruit Extract, Tetramethyl Acetyloctahydronaphthalenes, Citrus Aurantium Peel Oil, Limonene, Hexyl Cinnamal, Dipropylene Glycol, Coumarin, Acetyl Cedrene, Benzyl Alcohol, Sodium Acetate, Isopropyl Alcohol, Potassium Sorbate.

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