Description:

Schwarzkopf LIVE Intense Colour U69 Amethyst Chrome is a bold permanent violet hair dye designed to deliver intense, high-impact colour with long-lasting vibrancy. This striking amethyst shade gives deep chrome-inspired purple tones with a glossy, salon-quality finish.

Enhanced with the HaptiQ Anti-Damage System, the formula helps rebuild hair bonds during colouring, providing up to 90% less hair breakage* and 100% colour confidence. The kit also includes an Extra Colour Refresh Gloss to revive colour intensity after 3–4 weeks, helping maintain rich violet tones for up to 8 weeks.

Perfect for those who want a dramatic purple transformation with depth, shine and long-lasting performance.

Vegan formula**. 100% recycled aluminium tube.

*Compared with and without conditioner treatment
**Free from animal-derived ingredients

Key Features:

• Shade: U69 Amethyst Chrome

• Permanent violet hair dye

• Up to 8 weeks of intense colour

• HaptiQ Anti-Damage System

• Extra Colour Refresh Gloss included

• Long-lasting vibrancy

• High shine finish

• Vegan formula

Key Benefits:

• Deep amethyst purple with chrome tones

• Fade-resistant colour performance

• Helps reduce hair breakage during colouring

• Gloss treatment refreshes vibrancy between applications

• Leaves hair smooth, soft and shiny

How to Use:

1. Preparation: Always perform an Allergy Alert Test 48 hours before use. Apply to dry, unwashed hair.

2. Mix: Pierce the Colour Cream tube and squeeze contents into the Developer Bottle. Shake thoroughly.

3. Apply: Apply evenly for full-head or root regrowth application.

4. Develop: Leave on for 20–30 minutes.

5. Rinse: Rinse thoroughly with warm water until water runs clear.

6. Care: Apply LIVE Care Conditioner for 2 minutes and rinse thoroughly.

7. Refresh: Use the Colour Refresh Gloss after 3–4 weeks to boost vibrancy.

For long or thick hair, two packs are recommended.

Important Information:

• Results may vary depending on your natural hair colour and previous treatments.

• Not suitable for persons under 16 years of age.

• Do not use to dye eyelashes or eyebrows.

• Always read and follow enclosed instructions before use.

Ingredients:

Colour Cream:
Aqua (Water, Eau) · Cetearyl Alcohol · Ammonium Hydroxide · Glyceryl Stearate SE · Ceteareth-20 · Octyldodecanol · Sodium Laureth Sulfate · Sodium Cetearyl Sulfate · Prunus Armeniaca (Apricot) Kernel Oil · 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate · 1-Naphthol · Parfum (Fragrance) · Potassium Hydroxide · Oleic Acid · N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate · Glycerin · Sodium Sulfite · Etidronic Acid · Carbomer · Ammonium Sulfate · Linoleamidopropyl PG-Dimonium Chloride Phosphate · Propylene Glycol · Sodium Sulfate · Dimethyl Heptenal · Tetramethyl Acetyloctahydronaphthalenes · Citrus Aurantium Peel Oil · Limonene · Hexyl Cinnamal · Dipropylene Glycol · Anisaldehyde · Benzyl Alcohol

Developer Lotion:
Aqua (Water, Eau) · Hydrogen Peroxide · Cetearyl Alcohol · PEG-40 Castor Oil · Etidronic Acid · Sodium Cetearyl Sulfate · 2,6-Dicarboxypyridine · Disodium Pyrophosphate · Potassium Hydroxide · Sodium Benzoate

Care Conditioner:
Aqua (Water, Eau) · Cetearyl Alcohol · Isopropyl Myristate · Behentrimonium Chloride · Magnesium Chloride · Magnesium Citrate · Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer · Olea Europaea (Olive) Fruit Oil · Prunus Armeniaca (Apricot) Kernel Oil · Dimethylsilanol Hyaluronate · Biotin · Distearoylethyl Hydroxyethylmonium Methosulfate · Stearamidopropyl Dimethylamine · Cetyl Palmitate · Dimethicone · Lactic Acid · Parfum (Fragrance) · Isopropyl Alcohol · Panthenol · Cetrimonium Chloride · Sodium Benzoate · Guar Hydroxypropyltrimonium Chloride · Sodium Hydroxide · Trideceth-5 · Phenoxyethanol · Benzyl Alcohol

Colour Refresh Gloss:
Aqua (Water, Eau) · Cetearyl Alcohol · Glycerin · Isopropyl Myristate · Behentrimonium Chloride · Distearoylethyl Hydroxyethylmonium Methosulfate · Stearamidopropyl Dimethylamine · Cetyl Palmitate · Lactic Acid · Dimethicone · Parfum (Fragrance) · Sodium Benzoate · Isopropyl Alcohol · Prunus Armeniaca (Apricot) Kernel Oil · Olea Europaea (Olive) Fruit Oil · Panthenol · Niacinamide · Cetrimonium Chloride · Magnesium Chloride · Guar Hydroxypropyltrimonium Chloride · Sodium Hydroxide · Dipropylene Glycol · Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer · HC Blue No. 16 · Trideceth-5 · Basic Red 51 · Magnesium Citrate · Phenoxyethanol · Citric Acid · Benzyl Alcohol · Sodium Chloride · Dimethylsilanol Hyaluronate · Biotin

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