Description:

Schwarzkopf LIVE Intense Bleach 00A Absolute Platinum is a high-performance permanent hair lightener designed to deliver pure, brass-free blonde results. With up to 8 levels of lift, this powerful lightening system helps achieve a bright platinum blonde finish while reducing unwanted yellow and brassy tones.

Now enhanced with the HaptiQ Anti-Damage System, this formula helps restore hair strength during the lightening process, providing up to 90% less hair breakage* and 100% colour confidence. The caring platinum hair mask included in the kit helps neutralise yellow tones and leaves hair feeling smoother and conditioned.

Ideal for achieving an ultra-light, cool blonde base before toning. For best results, follow with a toner for a cooler blonde finish.

Vegan formula**. Includes recycled leaflet and 100% recycled aluminium tube packaging.

*Compared with and without conditioner treatment
**Free from animal-derived ingredients

Key Features:

• Shade: 00A Absolute Platinum

• Permanent bleach / lightener

• Up to 8 levels of lift

• Anti-yellow effect

• Brass-free blonde results

• HaptiQ Anti-Damage Technology

• Helps reduce hair breakage

• Vegan formula

• Includes Platinum Hair Mask

Key Benefits:

• Achieves intense platinum blonde

• Helps neutralise yellow tones

• Supports stronger-looking hair

• Designed for pure, cool blonde finish

• Suitable for pre-toning base

How to Use:

1. Mix: Add Lightening Cream and Blonde Booster Ultra Plus to the developer bottle and shake well.

2. Apply: Apply evenly to dry, unwashed hair.

3. Develop: Leave on for 30–45 minutes (check regularly).

4. Rinse: Rinse thoroughly until water runs clear.

5. Care: Apply the Platinum Hair Mask and leave as directed before rinsing.

Always perform an Allergy Alert Test 48 hours before use.

Important Information:

• Suitable for light to dark blonde or light brown hair (check shade suitability guide).

• Hair lightens in stages depending on natural base.

• For long or thick hair, two packs may be required.

• Use LIVE Silver Shampoo after colouring to maintain cool tones.

Ingredients:

Lightening Cream:
Aqua (Water, Eau) · Octyldodecanol · Ammonium Hydroxide · Xanthan Gum · Sodium Gluceptate · Bis-Cetearyl Amodimethicone · Cellulose Gum · Sodium Laureth Sulfate · Ammonium Sulfate · Parfum (Fragrance) · Etidronic Acid · Dimethyl Heptenal · Tetramethyl Acetyloctahydronaphthalenes · Citrus Aurantium Peel Oil · Limonene · Hexyl Cinnamal · Dipropylene Glycol · Anisaldehyde · Benzyl Alcohol · CI 77007 (Ultramarines)

Blonde Booster Ultra Plus:
Potassium Persulfate · Sodium Silicate · Sodium Persulfate · Ammonium Persulfate · Aqua (Water, Eau) · Disodium EDTA · Paraffinum Liquidum (Mineral Oil) · Silica · Potassium Sulfate · Ammonium Sulfate · Sodium Sulfate

Platinum Hair Mask:
Aqua (Water, Eau) · Cetearyl Alcohol · PEG-8 · Isopropyl Myristate · Behentrimonium Chloride · Distearoylethyl Hydroxyethylmonium Methosulfate · Butylene Glycol · Stearamidopropyl Dimethylamine · Cetyl Palmitate · Dimethicone · Lactic Acid · Parfum (Fragrance) · Isopropyl Alcohol · Sodium Benzoate · Prunus Armeniaca (Apricot) Kernel Oil · Olea Europaea (Olive) Fruit Oil · Panthenol · Niacinamide · Magnesium Chloride · Guar Hydroxypropyltrimonium Chloride · Acid Violet 43 · Sodium Hydroxide · Dipropylene Glycol · HC Blue No. 12 · Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer · Trideceth-5 · Magnesium Citrate · Sodium Chloride · Glycerin · Phenoxyethanol · Benzyl Alcohol · Dimethylsilanol Hyaluronate · Biotin · HC Blue No. 16

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