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Collection: AS I AM

As I Am is a popular haircare brand that specializes in providing high-quality products for natural hair. The brand's products are designed to enhance the natural texture of curly, coily, and kinky hair, while promoting healthy hair growth and nourishment. As I Am products are free of sulfates, parabens, and other harmful chemicals, making them a great choice for those who prefer all-natural haircare solutions. The brand's product line includes a variety of shampoos, conditioners, stylers, and treatments, each designed to address specific hair needs and concerns. Whether you're looking to define your curls, moisturize your hair, or promote hair growth, As I Am has a product to suit your needs.

16 products
  • As I Am Curl Clarity Shampoo 8oz
    As I Am Curl Clarity Shampoo 8oz
    Regular price
    £12.59
    Sale price
    £12.59
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  • As I Am Leave-In Conditioner 8oz
    As I Am Leave-In Conditioner
    Regular price
    £8.99
    Sale price
    £8.99
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  • As I Am Moisture Milk Daily Hair Revitalizer 8oz
    As I Am Moisture Milk Daily Hair Revitalizer
    Regular price
    £15.99
    Sale price
    £15.99
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  • As I Am Twist Defining Cream 16oz
    As I Am Twist Defining Cream 16oz
    Regular price
    £19.99
    Sale price
    £19.99
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  • As I Am Curling Jelly Coil and Curl Definer 16oz
    As I Am Curling Jelly Coil and Curl Definer 16oz
    Regular price
    £16.89
    Sale price
    £16.89
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  • As I Am Coconut Cowash Cleansing Conditioner 16oz
    As I Am Coconut Cowash Cleansing Conditioner
    Regular price
    £9.99
    Sale price
    £9.99
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  • As I Am JBCO Shampoo 12oz
    As I Am JBCO Shampoo 12oz
    Regular price
    £11.99
    Sale price
    £11.99
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  • As I Am JBCO Conditioner 12oz
    As I Am JBCO Conditioner 12oz
    Regular price
    £11.99
    Sale price
    £11.99
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  • As I Am JBCO Leave-In Conditioner 8oz
    As I Am JBCO Leave-In Conditioner 8oz
    Regular price
    £12.39
    Sale price
    £12.39
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  • As I Am JBCO CoWash 16oz
    As I Am Jamaican Black Castor Oil CoWash 16oz with Vitamin C&E
    Regular price
    £11.99
    Sale price
    £11.99
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  • As I Am JBCO Smoothie 16oz
    As I Am JBCO Smoothie 16oz
    Regular price
    £11.99
    Sale price
    £11.99
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  • As I Am JBCO Moisturizing Masque 8oz
    As I Am JBCO Moisturizing Masque 8oz
    Regular price
    £13.89
    Sale price
    £13.89
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  • As I Am JBCO Curling Crème 8oz
    As I Am JBCO Curling Crème 8oz
    Regular price
    £14.49
    Sale price
    £14.49
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  • As I Am Dry & Itchy Olive & Tea Tree Oil Shampoo 12oz
    As I Am Dry & Itchy Olive & Tea Tree Oil Shampoo 12oz
    Regular price
    £11.99
    Sale price
    £11.99
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  • As I Am Dry & Itchy Olive & Tea Tree Oil Conditioner 12oz
    As I Am Dry & Itchy Olive & Tea Tree Oil Conditioner 12oz
    Regular price
    £11.99
    Sale price
    £11.99
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  • As I Am Dry & Itchy Olive & Tea Tree Oil Leave-In Conditioner 8oz
    As I Am Dry & Itchy Olive & Tea Tree Oil Leave-In Conditioner 8oz
    Regular price
    £11.29
    Sale price
    £11.29
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