Dark & Lovely 374 Hair Colour Rich Auburn Kit

Description: Turn heads with Dark & Lovely Fade Resist Permanent Hair Color, the ultimate solution for rich, long-lasting color and brilliant shine. Now enhanced with Moisture Seal Technology, this permanent hair dye locks in moisture while delivering fade-resistant, silky, and luminous color for up to 8 weeks. Infused with Argan...
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£5.99

Dark & Lovely

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Description:

Turn heads with Dark & Lovely Fade Resist Permanent Hair Color, the ultimate solution for rich, long-lasting color and brilliant shine. Now enhanced with Moisture Seal Technology, this permanent hair dye locks in moisture while delivering fade-resistant, silky, and luminous color for up to 8 weeks. Infused with Argan Oil & Vitamin E, the new Nourishing Care Conditioner helps protect hair from dryness and breakage, leaving it soft, smooth, and radiant.

Perfect for all hair types, this no-drip jelly-smooth formula makes application effortless while ensuring up to 100% gray coverage. Whether you want to enhance your natural shade or try something bold, Dark & Lovely Fade Resist provides a vibrant, rich color that lasts!

Key Features:

  • Fade-Resistant Technology – Locks in color for up to 8 weeks.
  • Infused with Argan Oil & Vitamin E – Helps nourish and protect hair.
  • Deep Moisture Conditioning – Strengthens and smooths strands.
  • No-Drip Formula – Easy application for even color distribution.
  • Up to 100% Gray Coverage – Perfect for natural or chemically treated hair.
  • Largest Shade Palette for Women of Color – Designed to complement a range of skin tones.

How to Use:

Full-Head Application (For first-time users or a darker shade transition):

  1. Prepare: Mix the Permanent Hair Color with the Cream Developer and shake thoroughly.
  2. Apply: Part dry, unwashed hair into sections. Apply the mixture evenly, covering the roots first, then smoothing through to the ends.
  3. Process: Leave on for 30 minutes (natural hair) or 20 minutes (relaxed hair).
  4. Rinse Out: Add lukewarm water, massage, and rinse until water runs clear.
  5. Condition: Apply the Nourishing Care Conditioner, leave for 3 minutes, then rinse.

Ingredients:

Water (Aqua), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera (Candelilla Wax), Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum (Fragrance), Phenoxyethanol, Trideceth-6, Linalool, Argania Spinosa Kernel Oil (Argan Oil), Glycine Soja (Soybean) Oil, Tocopherol (Vitamin E), Chlorhexidine Digluconate, Cetrimonium Chloride, Sodium Hydroxide.