{"product_id":"schwarzkopf-live-purple-shampoo-200ml","title":"Schwarzkopf LIVE Purple Shampoo 200ml – Yellow Neutraliser for Blonde, Bleached \u0026 Grey Hair","description":"\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSay goodbye to unwanted yellow tones and maintain beautifully cool, fresh-looking hair with Schwarzkopf LIVE Purple Shampoo 200ml, a colour-correcting purple toning shampoo specially formulated for blonde, bleached, grey and white hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eEnriched with violet pigments, this yellow-neutralising shampoo helps counteract unwanted warm, brassy undertones, leaving blonde and silver hair looking cooler, brighter and more refreshed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThe silicone-free formula gently cleanses while helping strengthen the hair structure, making it an ideal addition to your regular blonde hair-care routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSchwarzkopf LIVE Purple Shampoo uses colour-correcting purple pigments to balance unwanted yellow tones. As purple sits opposite yellow on the colour wheel, the formula helps neutralise brassiness and maintain a cooler-looking blonde, silver or grey finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFormulated with Panthenol, Niacinamide, Glycerin and Blackcurrant Fruit Extract, this toning shampoo combines colour maintenance with conditioning ingredients to help keep hair feeling manageable and refreshed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eIdeal for bleached blonde hair, highlighted hair, natural blonde hair, grey hair and white hair, it is particularly useful between salon appointments to help maintain your preferred cool-toned appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWhether you're refreshing blonde highlights, maintaining silver hair or reducing yellow tones after bleaching, Schwarzkopf LIVE Purple Shampoo helps keep your hair looking vibrant, cool-toned and beautifully maintained.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eNeutralise Yellow Tones. Reduce Brassiness. Maintain Cool Blonde \u0026amp; Silver Hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003ePurple toning shampoo for blonde, bleached and grey hair\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHelps neutralise unwanted yellow undertones\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eReduces the appearance of brassiness\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHelps maintain cooler-looking blonde and silver tones\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFormulated with violet colour-correcting pigments\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSuitable for blonde, grey and white hair\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eIdeal for bleached and highlighted hair\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHelps maintain blonde hair colour between salon appointments\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eGently cleanses the hair and scalp\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHelps strengthen the hair structure\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSilicone-free formula\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eContains Panthenol (Pro-Vitamin B5)\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eEnriched with Niacinamide (Vitamin B3)\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eContains moisturising Glycerin\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFormulated with Blackcurrant Fruit Extract\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHelps refresh dull-looking blonde hair\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSupports a cooler, brighter-looking finish\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eEasy-to-use shampoo formula\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSuitable for regular use depending on desired toning results\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e200ml\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eMade in Slovakia\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eKey Ingredients \u0026amp; Benefits:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eViolet Pigments (Acid Violet 43) – provide the colour-correcting action that helps neutralise unwanted yellow undertones and reduce visible brassiness in blonde, bleached, grey and white hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003ePanthenol (Pro-Vitamin B5) – helps condition the hair, improve softness and support moisture retention for smoother, more manageable strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eNiacinamide (Vitamin B3) – included in the conditioning formula to support overall hair care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eGlycerin – helps attract and retain moisture, supporting hair softness and manageability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eBlackcurrant Fruit Extract (Ribes Nigrum) – a botanical ingredient included in the hair-care formula.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003ePolyquaternium-10 – helps condition hair, improve combability and reduce the rough feeling associated with tangling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWet hair thoroughly with warm water.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eApply a suitable amount of Schwarzkopf LIVE Purple Shampoo to your hair.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eMassage gently into the hair and scalp to create a lather.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eDistribute evenly, paying particular attention to areas showing unwanted yellow tones.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eLeave the shampoo on for 3–5 minutes, depending on the desired neutralising effect.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eRinse thoroughly with clean water.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eWash your hands after application.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFollow with a suitable conditioner to help maintain softness and moisture.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(0, 0, 0);\"\u003e\n\u003cdiv\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eUse regularly according to your desired level of colour neutralisation.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eHair Care Tip: \u003c\/strong\u003eFor maintaining blonde, silver or grey hair, use the purple shampoo when unwanted yellow tones begin to appear. Alternate with your regular shampoo as needed to maintain your preferred colour balance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eAqua (Water, Eau), Sodium Laureth Sulfate, Disodium Cocoamphodiacetate, Sodium Chloride, Laureth-2, Citric Acid, Sodium Benzoate, PEG-7 Glyceryl Cocoate, Parfum (Fragrance), Glycol Distearate, Polyquaternium-10, Glycerin, Laureth-4, Panthenol, Niacinamide, Acid Violet 43, Cocamidopropyl Betaine, Sodium Hydroxide, Propylene Glycol, Ribes Nigrum (Black Currant) Fruit Extract, Tetramethyl Acetyloctahydronaphthalenes, Citrus Aurantium Peel Oil, Limonene, Hexyl Cinnamal, Dipropylene Glycol, Coumarin, Acetyl Cedrene, Benzyl Alcohol, Sodium Acetate, Isopropyl Alcohol, Potassium Sorbate.\u003c\/span\u003e\u003c\/p\u003e","brand":"LIVE","offers":[{"title":"Default Title","offer_id":57539373793655,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0349\/4241\/8989\/files\/PURPLESHAMPOO.png?v=1791636637","url":"https:\/\/wigoos.com\/products\/schwarzkopf-live-purple-shampoo-200ml","provider":"Wigoos","version":"1.0","type":"link"}